Me undies9/8/2023 ![]() Subscription models have become one small way to: ![]() It was also the year we felt overwhelmed, overworked, and over it. The year 2020 was the year the world stayed home––and ordered online. While many business consultants have conducted detailed analyses on why subscription models are thriving, it doesn’t take much to determine why. In 2018, McKinsey reported that the subscription market has grown by more than 100% per year since 2013. retail sales by five times (18.2% versus 3.6%) from January 2012 to June 2019. Subscription business revenue outpaced that of S&P 500 companies and U.S. The subscription e-commerce market is booming. The DTC subscription secret sauce: what to know You’ll also learn more about the recent explosion of DTC subscription models, and what to watch for in 2021 and beyond. Keep reading to find out how MeUndies became the world’s first and most successful underwear subscription brand. ![]() So … how did they do it? How did they convince people to invest in a subscription for underwear? It took nearly five years for the company to see a profit, but MeUndies hit its stride in 2020 when sales reached $100 million––up from about $75 million in 2019. Raising only $10 million prior to 2020, MeUndies has kept itself afloat mainly through its own cash flow and a credit facility (the company recently received $40 million from investment group Provenance). MeUndies CEO Jonathan Shokrian is seeing the benefits of his commitment to the slow, thoughtful growth of the company, which he founded after buying a pair of ill-fitting Calvin Klein underwear before a vacation. As we watch Margot Robbie bring the classic doll to life on screen, shop your own Barbiecore wardrobe, accessories, and home decor ahead.Since 2011, MeUndies has sold more than 17 million pairs of underwear––nearly 25% of which were purchased in 2020. ![]() We'd like to think Barbara would have a "what's mine is yours" policy when it comes to her closet, and it seems like all of the Barbie merch available so far could be straight from her personal style catalogue. Basically, there's enough pink merch out there to furnish our closets, kitchens, and entire homes. There's even a pair of jelly sandals if you really want to let your inner child bask in the fluorescent-pink trend.īrands like Boohoo, PacSun, Superga, Unique Vintage, and even small Etsy shops have put a Barbiecore (and Kencore) spin on some of our favorite items: rompers, drinkware (Barbie martini glass, anyone?), sunglasses, headbands, and every kind of sartorial Barbie reference you can imagine. ![]() The line includes bedazzled baby tees, coord sets, dresses, sequin jerseys, shorts, sweats, tube tops, beaded friendship bracelets, hair clips, and jewelry. Forever 21 also unveiled a clothing collection inspired by the multihyphenate. Mattel, fittingly, released an entire collection of Barbie merch, including sweatshirts, bucket hats, Kencore T-shirts, a fuzzy "I Am Kenough" hoodie, and more. In the spirit of the iconic doll, brands have released official Barbie collaborations, giving the average Barbie fan every reason to indulge in an all-pink shopping spree.Īs the original material girl living in a material world, Barbie knows what to shop for when it comes to clothes, shoes, jewelry, accessories, and even home decor - after all, the Barbie Dreamhouse didn't furnish itself. From the beginning, we've been embracing our "Kenergy" - we even tracked down Ken's rollerblades and Eva Mendes's Ryan Gosling "Barbie" shirt. Greta Gerwig's "Barbie" movie has given us an indefinite excuse to splurge on all the new Barbie merchandise. ![]()
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